A wider conception of national image
The Good Country Index, devised by Anholt and Govers in 2014, ranks over 160 countries according to their contribution to the common good of humanity. The GCI was developed in response to earlier research by Anholt and Govers which proved that the primary driver of a positive national image is the perception that a country contributes consistently and imaginatively to resolving international issues.
Unlike the Anholt Nation Brands Index®, the Good Country Index doesn’t measure perceptions: it measures the reality of national behaviour, using 35 robust datasets provided by the United Nations and other international organisations.
The Good Country Index is one of only three external data sources referenced in the United Nations’ 75th Anniversary Report, and is used by the U.S. Government in the Annual Report of its Advisory Commission on Public Diplomacy. Further work is being conducted, in partnership with the United Nations Development Program, to combine data from the GCI and the Human Development Index.
To go directly to the Good Country Index data, click here.
